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“Marketing” Interface ~ Is it “Creative”, “Assertive” or “Measurement” & “Metrics”

A few Marketing Guys from Silicon valley met over a get-together on a fine week-end in downtown area to chat and discuss on the dynamics of “Marketing” Prism related to its spectrum of ideas. Here are some excerpts of that discussion:

Luis: Friends, around two and a half decades back, “Marketing” seemed to be more focused on

Posted by ikwalli at 04 Jan, 2013 Category: Business Management
Tags: Marketing, Creative, Assertive, Measurement, Marketing Metrics